DENVER, April 11, 2012 - Inspirato, the Denver-based luxury travel company, has entered into a new partnership with the Lance Armstrong Foundation through its Inspired Giving program, which was designed to help charitable organizations raise funds in a new way. Through this program, donors who contribute $2,000 to support the Foundation through the Inspired Giving website gain select access to Inspirato's club-managed portfolio of vacation residences and unparalleled personal vacation services in locations ranging from California and Colorado to Hawaii and Mexico.
The Inspirato Inspired Giving donation model benefits the Lance Armstrong Foundation in a number of ways:
- For every $2,000 donated through Inspirato's Inspired Giving website, the donor gains one-time access to an Inspirato luxury vacation - priced at up to 50 percent under market, and without having to pay the $15,000 Inspirato membership fee.
- Inspirato contributes one Inspired Giving vacation experience to be auctioned for fundraising purposes. Of those contributed monies, 100 percent goes back to the Foundation.
- For every new Inspirato membership that is generated from a donation through Inspired Giving, the company gives $2,000 to the Foundation as an Inspirato Inspired Giving partner.
" The Lance Armstrong Foundation is pleased to partner with Inspirato on its new philanthropic program, Inspired Giving," said Nick Denby, the Foundation's senior director of development. "We are grateful to Inspirato for including us in this endeavor and for helping us further our mission of serving people affected by cancer."
Funds raised through the partnership will support the Foundation's mission of serving people affected by cancer. For donors, the donation and vacation booking experience is simple: the donor is given access to Inspirato's Inspired Giving exclusive web portal, www.inspiredgiving.com; selects the Lance Armstrong Foundation as the charitable organization of choice; and makes a tax-deductible donation of $2,000. That donor is immediately able to book a vacation to a luxury Inspirato destination and enjoy all that Inspirato members enjoy, including: personalized service from an Inspirato vacation advisor, an on-site destination concierge, and luxurious accommodations ranging from intimate, couples-only, one-bedroom retreats to large, well-appointed homes in excess of 3,000 square feet.
"As committed as Inspirato is to changing the landscape of luxury vacations, the company is equally committed to giving back along the way," said Jackie Benton, executive director of Inspirato's Inspired Giving program. "We are privileged to support the Lance Armstrong Foundation in its goal of supporting people affected by cancer and to provide the organization and its donors with a new, fun way to raise funds."
Designed specifically for a new generation of luxury consumers, Inspirato offers the best of destination club consistency and service, together with unmatched value, flexibility and low-cost membership. Our members have access to an ever-growing portfolio of luxury homes in the world's top destinations, including California, the Caribbean, Colorado, France, Hawaii, Italy, London, Mexico, New York City and more. By leasing vacation properties (rather than owning), Inspirato is able to keep membership fees low, offer up to 50 percent off market rates, and easily add homes and destinations as demand increases. Our innovative business model has led to rapid growth since our January 2011 launch, placing Inspirato at the forefront of the "luxury for less" movement. For more information about Inspirato, visit www.inspirato.com.
The Lance Armstrong Foundation serves people affected by cancer and empowers them to take action against the world's leading cause of death. With its iconic yellow LIVESTRONG wristband, the Foundation became a symbol of hope and inspiration to people throughout the world affected by cancer. Created in 1997 by cancer survivor and champion cyclist Lance Armstrong, the Foundation provides free patient navigation services to survivors with financial, emotional and practical challenges that accompany the disease. Known for its powerful brand - LIVESTRONG - the Foundation is also a leader in the global movement on behalf of 28 million people living with cancer today. Since its inception in 1997, the Foundation has raised more than $450 million for the fight against cancer. For more information, visit LIVESTRONG.org.